REVENUE & YIELD

MANAGEMENT

 

MARKETING & GRAPHIC DESIGN

 

FINANCE & ACCOUNTING

 

RECEIVERSHIP/INTERIM MANAGEMENT

 

RENOVATION & PROJECT MANAGEMENT

 

 

 

 

REVENUE & YIELD MANAGEMENT

Develop, implement and monitor a revenue management strategy that maximizes revenue for the Hotel Operation to maximize RevPAR while you maximize the guest experience.

 

AVERAGE DAILY RATE (”ADR”) CHECK ANALYSIS

• Daily management of rates and inventory

• Daily competitor rate analysis (rate shopping)

• Monitor and change rates on a daily basis

• Build booking curves, predict demand, and learn how demand influences other Hotel functions

• Monitor booking pacing of room reservations in different market/source segment

• Manage group blocks

• Monitor walk-ins and ADR for those walk-ins

• Monitor comps (i.e. rooms, food, beverage and gaming)

 

MANAGE ALL DISTRIBUTION CHANNELS

• Monitor All OTA’s for Content and Rate Parity

(Booking.com, Expedia, HotelPlanner, Hotels.com, Kayak, Hotels Tonight, Orbitz, Priceline, etc.)

• OTA page placement

• Monitor rate parity

• Monitor and Change rates for all OTA’s

• Create and manage online  packages and promotions

• Manage room inventory on OTA’s and adjust rooms to sell

• Update hotel information and pictures

• Relationship Management with OTA and Brand Managers

• Manage and oversee strategy for all OTA and 3rd party distribution channel

• Work in liaison with hotel sales, group sales, catering and operations department as a team

• Develop rate plans for all preferred, consortia and promotional rates in GDS and PMS

• Develop rate strategy for wholesaler segment and distribute stop sell report

• Maintain up-to-date website booking engine/process

• Ensure all related systems are configured correctly

 

FORECAST OF REVENUES

• Daily, weekly and monthly forecasting of ADR, occupancy, room revenue, including catering and food & beverage

• Compare forecasted numbers with actual revenues

• Weekly GM/Director of Sales calls to discuss opportunities and implement strategies

• Monthly Rate Strategy Check & Updates

• High occupancy month strategies vs. low occupancy month strategies

• Local events revenue strategy)

• Maintain accurate reservation system information

• Analyze weekly and monthly STAR information to assist in analyzing past and current strategy

• Daily pick up analysis, strategy adjustments and reporting

• Maintain 12 month rolling demand calendar for any local events, group segments and internal/external compression

• Provide weekly dynamic forecast, variances and budget comparisons to GM/Director of Sales

© CRU Property Management, Inc. 2017. All Rights Reserved.

CRU Property Management | 3191 Red Hill Ave., Suite 250 | Costa Mesa, CA 92626 | 1.714.760.9880 |.714.760.9881 Fax

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